Let's take a look at Ramadan in the UAE. Its traditions are so familiar with Ramadan traditions around the world. UAE has a significant old event called "Haq Al Laila" that happens every year. It starts in the middle of Shaaban, the month before Ramadan, when children wear their best traditional clothes and get their traditional bags to visit every house in the neighborhood, singing cheerful songs in a loud and beautiful way. One of the songs Haq Al Laila is famous for saying, "A'touna Allah Ya'tikum, Bait Makkah Yedikum," which means give us and Allah will reward you, he will bless you with a visit to his holly house in Makkah.

Egypt dominates Ramadan traditions around the world. As a country, Ramadan in Egypt is very authentic. The vibes in the street, the food, and the TV shows, not to mention the pure souls all around the roads, are vital keys in Ramadan. What differentiates Egypt traditions among other Ramadan traditions around the world are the colorful decorations, especially the Fanous, which all the Egyptians use to greet the holy month of Ramadan.

Fanous or lantern has some fantastic stories behind it. Back to the Fatimid Caliphate, when Almouiz Ledeen Allah arrived from Morocco to Cairo streets at night, the Egyptians welcomed him holding these lights on all the roads. Since then, the Egyptians have used it during Ramadan, becoming a symbol for the month.

Also, Al Mesaharaty, a man who goes around each area, calls the families and children by their names to wake them up for Suhur, the meal Muslims start fasting with.

Ramadan in Morocco is more local because of these unique traditions its citizens add. Moroccans use traditional customs and a great collection of food such as Harira, Tanjia Marrakchia, and Rfissa.

Moroccans have their traditional clothes that they wear during Ramadan. Men wear Djubba Gandoura in different colors, sometimes they wear it going to pray, and women have different types of clothes, but the most famous one and their Favorite is Kaftan.

Indonesia participates differently in Ramadan traditions around the world, spiritually and purely; Indonesians have a tradition called Padusan. They gather before the holy month of Ramadan starts; they bathe and clean their bodies in the natural waterfalls, springs, or any holy or sacred water. Indonesians believe this tradition is purifying, which is precisely what they need to start the holy month correctly.

One of the other Ramadan traditions in Indonesia is called Nyadran. Families gather in tombs and graveyards to pray for their loved family members who left. They go to these areas with big baskets full of food and fruits to share later with everyone. The harmony and serenity represent the soul of Ramadan and the brotherhood of all there.

Lebanon has its own Ramadan traditions that were adopted and developed and are now famous for among other countries. One of these traditions is Midfa Al Iftar or Iftar Cannon which is used till today. Midfa Al Iftar is well-known in the Middle East, but Lebanon made particular canons for Iftar to announce the end of the fasting period daily.

Ramadan traditions are similar and very different at the same time. We’ve discussed what distinguishes each country from another. But there are huge similarities between all of them. Here is a list:

Localization requires knowing the traditions of each country. Since that everything is different in Ramadan, of course, this will impact the localization of your business or product.

Knowing those traditions and localizing your business through them will create a unique relationship between you and your customer; they will relate to your product more and keep using it.

Is your audience celebrating Ramadan worldwide? If the answer is “Yes,” then brand localization is indispensable for your business.

So many international brands celebrate Ramadan with their customers and localize their services or products to fit the audience’s needs.

Here are three examples of brand localization for Ramadan:

1. BVLGARI: In honor of the holy month of 2022, BVLGARI created a localized ad targeting women in the Gulf area. the ad showed the beauty of Ramadan traditions and the nature of the city during the holy month.

2. Cartier: The very famous brand did the same last year. They took over the UAE market with an ad full of Ramadan symbols, Arabic fonts, and of course, the vibes of the month.

3. Coca-Cola: The brand uses the company of others in its ads. For Ramadan, they made a great advertisement showing the nature of Ramadan in Egypt and the spirit of the citizens during it.

Knowing Ramadan traditions around the world is essential for the localization of your business, as they will connect you quickly with your audience and reward you with the profits you're looking for in the market.

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