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The Importance of Localization for Advertising Industry in MENA
MENA region is one of the thriving regions around the world. Arabic localization became essential to communicate with your audience in the region. Advertising is the channel that you use to spread awareness of your products to the targeted area. Implementing an Arabic localization strategy on your ads could save you lots of money, time, and prevent legal issues.
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The Ultimate Guide for eCommerce Website Translation
E-commerce website translation has become the new strategy that +10000000 companies apply to launch their products to global markets, and it’s essential for any of those who are starting their online business or selling on the internet and struggling to communicate with their audience in their native language. E-commerce website translation is the channel that top leading businesses use to have great communication with their customers. These businesses understand their audience's need to communicate in the language of their heart. They also follow the statistics that mention the importance of communicating in the native language of customers. 70% of customers feel more loyal to companies that offer support in their native language. Another report found that 29% of businesses have lost clients because they don’t have multilingual support. Visa has published a study about the e-commerce industry worldwide and it showcases lots of important information for those who are thinking of going global. Visa says that “Consumers are looking across borders to purchase more frequently in quest of products that are unavailable in their local market, better priced, and of higher quality. Due to this, 66% of e-commerce businesses now offer their goods internationally. On average, the sales bring in close to a third (31%) of their total revenue.” Unbabel’s Global Multilingual CX Survey said that “When asked, 75% of US consumers claimed they would only spend up to $500 with companies who do not provide customer care in their own language.” To make the profits that your online business is working to get, you must consider e-commerce website translation to fasten your customer cycle.
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Localizing for the MENA Market: Translation or Localization, Which One Will Lead to a Wider Reach?
MENA region is NOW growing and developing day by day and it’s considered one of the most developing regions around the world. According to Statista the Gross domestic product (GDP) for most of the MENA countries is very high. It refers to the monetary indicator of the total market value of all the finished products and services produced during a given time period. According to it, Saudi Arabia's (GDP) is 1.108.05 billion dollars, for the UAE, it is 507.54 billion dollars, and Egypt's (GDP) is 475.23 billion dollars. These are only the top-performing countries in the region. This great growth has shown us the wide audience range in MENA and it creates the need to use their language, which is Arabic. But should you use Arabic localization or Arabic translation?
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Commercial Reasons to Localize for MENA Region
The MENA region is currently undergoing economic development, which is a step towards global economic integration and offers strong, sustainable growth. It has a wealth of labor, natural resources, and entrepreneurial resources. The population, public/private sector mix, economic scale, and availability of financial and natural resources vary widely among MENA countries—in some cases quite widely. In recent years, there have been considerable economic advancements. The majority of economies have reinforced their structural foundations as a result of financial sector, payment, and exchange system, and public finance reforms. Many nations have had decreased inflation, and despite their decline, foreign assets are still quite important.
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Saudisoft Hosts Westminster Working Cultures Students in Egypt
We recently had the pleasure of hosting a group of students from Westminster Working Cultures (WWC) program in Egypt, a University of Westminster UK initiative designed to enhance the employability of undergraduate students through utilizing the support of their global network of alumni and partners. Saudisoft had the opportunity to share our expertise in localization and discuss potential career paths in the industry.
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The Power of Software Localization for Businesses in 2023
In our new world, digital products are used around every corner by people from different countries and cultures worldwide. Offering your application worldwide through software localization could be the thing you need to communicate with global users easily and effectively and to reach a new level of global success. Digital products must be able to engage the target audience with locally relevant content and speak the local languages as part of globalization strategies. Investing in software localization services can help you grow globally as quickly as possible.
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