UAE’s market is one of the fastest-growing markets globally. Over the last few years, the Emeriti government has been focusing on the gaming and esports sector by funding it and creating new programs to shape the future of games in the region. Many global game publishers and developers have focused on game localization services and game localization services in the gulf so they can comply with the regulations of the country and, of course, reach a bigger audience that will get to know their games in their native language.
Translating for an Arab audience requires perfect skills, knowledge of the region’s culture and traditions and awareness of the regulations that could affect your game presence in the region if not followed correctly.
Let’s find out what is different in the UAE’s gaming market and why it’s essential to find a game localization services provider in the Gulf to enter the market.
As of 2019, the UAE was ranked the world’s 35th biggest gaming market in terms of revenue and also ranked its gaming influencers 5th globally.
In 2020, the gaming industry of UAE generated a total revenue of $344 Million, with mobile games contributing an amount up to $200 Million whereas PC and console games contributed $143 Million during that same period. Also, for the same year, the overwhelming majority of paying gamers (91%), spent money on in-game items or virtual goods within six months. On average, it is estimated that UAE gamers spend approximately $115 per annum in this country.
Within UAE’s online population as of 2020, 70% and 74% respectively are women and men who play mobile games while for console games, 49% are women and 64% are men. UAE being highly penetrated by mobile phones and internet has attracted global investments into their gaming industry.
In 2021, the overall size of UAE’s gaming market was estimated at $0.4 billion where gamers constituted about 73% while, paid gamers were around 41% among a population of nearly ten million people.
The massive number of UAE game enthusiasts has resulted in a demand for game localization services. Game localization services will help build strong gaming and esports ecosystems that would serve as catalysts for attracting global talents and promoting education in virtual reality, coding, game design, development among others.