The current state of the market emphasizes the importance of fintech localization for businesses looking to expand and stay competitive in the rapidly evolving fintech industry.In Middle East and North Africa (MENA) countries, for example, the fintech industry is a rising star. Governments are supporting the fintech ecosystem with free-zone initiatives all over Egypt, Bahrain, United Arab Emirates (UAE) and Saudi Arabia.There is considerable interest from regional youth for crypto currency, with some countries showing openness to regulating and adopting it.According to the fintech database at dealroom.co, the middle east achieved $819 million in the first half of 2022, which is equal to the whole of 2021, and 14 times more than in 2016.
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